Finally Google Adsense started EFT Payments for Publishers in India

Google Adsense Payment through EFT in India

This is really a Good News for the Indian Adsense Publishers as Google has finally started EFT (Electronic Fund Transfer) payments for Adsense Publishers in India.

Must Read:

How to Verify Google Adsense Account without PIN?

This news has been confirmed on official forum of Google Adsense by Adsense Pro Payments and yesterday I got an email from Google Adsense about roll-out of EFT payments facility. It means now you can easily get your payments directly in your account.

E-Mail from Google Adsense:

 Mail from Google Adsense about EFT

On 5th Mar 2014, Google Adsense officially announced that they are improving the payments process in India and are replacing Cheque payments with U.S. Dollar international wire transfer.

For complete details, please visit below Google Adsense forum:!topic/adsense/Z_rGJ_uYud0[1-25-false]

If you want to avail this facility then put your payments on Self Hold to your Google Adsense Payment section. Just follow below mentioned process to avail the benefits of EFT.


Visit Google Adsense website and Sign In into your Adsense Account using your Username and Password.


Click on the Settings icon and choose Payment option.

Payment settings in Google Adsense


Now click on Payment Settings > Edit Self Hold option. Put a checkmark on the “Hold Payments” option as shown in following snapshot. Click on “Apply” button to finish the EFT process.

Note: You can add your EFT details after 16th March 2014 and get your payments within few days.

 Hold payments for EFT in Google Adsense

Mandatory Bank Information for EFT Payments:

  • Account holder’s Bank Account Number
  • Account Holder Name
  • SWIFT Code
  • Name of Bank
  • Indian Financial System Code (IFSC) (India Only)
  • Bank identification code (BIK) (Russia only)

Once your account is added for EFT transaction, Google will send few amounts in your bank account in order to test the authenticity of your Details.

Frequently Asked Questions by Google

Question: How long will it take for my wire transfer payment to arrive in my bank account?

Answer: It may require 3-5 or more business days from the date when our bank informs us that it accepted the payment before the funds to appear in your bank account.

Question: My bank’s instructions show that I need to provide an intermediary bank, but the form within AdSense shows this as being optional.  What should I provide?

Answer: Our bank has the ability to look up the current intermediary information that is needed to properly route most payments and recommends that you leave these fields empty.

We’ll try to answer other wire transfer questions you have here.  The payments team is located at our U.S. headquarters in Mountain View, California, so there may be a delay in responses due to time differences.

Must Read:

How to Verify Google Adsense Account without PIN?

Google Adsense New Payment Page for EFT Transfer

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Anil Verma
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